Family Owned and Operated for Over 30 Years

Morrell Manufacturing, Inc. was established in 1986.

Our owner of Morrell Manufacturing (now known as Morrell® Targets), Dale Morrell, originated a bag target design in his garage working day to day as a brick mason in the mid 80's. His goals were to build something he needed as an archer that had easy arrow removal and durability. The objective was to build great products and have even greater customer support. This was the foundation set to Morrell® Targets and what we believe to be the core of our success. Great products and great customer support.

Today, our focus is even more strongly keen on keeping our products ahead of the competition by developing new technologies, new designs, and new innovations. We believe every industry has a trendsetter for their category. We are that trendsetter!

Not only are we staying ahead of the industry in technology and innovation, but we are also bringing it at the right price.

Value has always been at the heart of our customer service. Through the years, Morrell® Targets has enjoyed steady growth because taking care of our customers and their individual needs has always been our most important mission. And that includes bringing a quality product at the right price!

Through our direct involvement in competitive shooting, we have supplied targets to all major tournament organizations and know exactly how much abuse a target must be able to withstand. We believe we have developed the strongest archery targets in the business – they look better, last longer and provide more enjoyment for the shooter.

And now, with our involvement with the National Archery in the Schools Program (NASP), we are investing in the up-and-coming generation of archers - in our future. We believe in not only the sport, but also the value and power of young people being involved with something special!

We take great pride in our products, because they are made right here in the USA.

For 20+ years running, Morrell® Targets has been voted #1 in both consumer and dealer contests. These are just a few of the reasons why we say when you buy Morrell® Targets, you’re not just buying an archery product. You’re buying so much more, and you’ll keep coming back!

We guarantee it.