CELEBRATE
40 YEARS!

1986-2026

A Legacy Four Decades in the Making
This year marks a monumental milestone for Morrell Targets - 40 years of innovation, dedication, and unwavering commitment to the archery community. From humble beginnings in a garage to becoming the industry's leading trendsetter, our journey has been nothing short of extraordinary. Join us as we celebrate this incredible achievement and look forward to many more years of excellence!

FAMILY OWNED & OPERATED

FAMILY OWNED AND OPERATED FOR OVER 40 YEARS!

Morrell Manufacturing, Inc. was established in 1986. Our owner of Morrell Manufacturing (now known as Morrell® Targets), Dale Morrell, originated a bag target design in his garage working day to day as a brick mason in the mid 80's. His goals were to build something he needed as an archer that had easy arrow removal and durability. The objective was to build great products and have even greater customer support. This was the foundation set to Morrell® Targets and what we believe to be the core of our success. Great products and great customer support.

INNOVA
TION & TECH

Innovation & Technology

Today, our focus is even more strongly keen on keeping our products ahead of the competition by developing new technologies, new designs, and new innovations. We believe every industry has a trendsetter for their category. We are that trendsetter!

VALUE & CUSTOMER
SERVICE

Value & Customer Service

Not only are we staying ahead of the industry in technology and innovation, but we are also bringing it at the right price. Value has always been at the heart of our customer service. Through the years, Morrell® Targets has enjoyed steady growth because taking care of our customers and their individual needs has always been our most important mission. And that includes bringing a quality product at the right price!

MADE IN THE USA

BORN & RAISED IN THE USA

We take great pride in our products, because they are made right here in the USA. For 20+ years running, Morrell® Targets has been voted #1 in both consumer and dealer contests. These are just a few of the reasons why we say when you buy Morrell® Targets, you're not just buying an archery product. You're buying so much more, and you'll keep coming back!